Set sail! That’s just what Marina Moje said to herself in July 2014 when she made the successful transition to business independence, building on thirty-five years of successful PR for German and international clients in renowned agencies such as MPR Dr. Muth Public Relations, Wilkens Ayer PR and relations & opinion.

Marina has now focused her wealth of experience and know-how in her own Communication agency, which she has networked with an outstanding crew of hand-picked cooperation partners that enables her to combine a streamlined structure with a full service spectrum.

Fresh and agile, independent and uncomplicated, grounded and reliable – this describes both the top-level company culture and the office atmosphere at marina moje communication to a tee. This approach is rooted in the northern German way of doing things and is a faithful reflection of Marina Moje’s personality. Direct, transparent, straightforward, well-planned, decisive in action, hardworking and tirelessly goal-oriented when it comes to charting a new course for new shores. Set sail with us!

Digital media and technologies do not herald the end of traditional, proven Communication methods and forms of Public Relations. Far more they are a complement, an enrichment, and – if the practitioner knows her tools and uses them skillfully – valuable success factors.

Marina Moje has therefore integrated new media approaches coherently and consistently, adding degrees in Social Media Management and Social Media PR to her extensive resume. “In the Social Media age we have to adopt new approaches in PR too. It’s essential to understand how Social Media have changed Communication, and how to exploit their potential. Designing both today’s and tomorrow’s PR means you need to have the competencies for tailored strategic planning and the know-how for efficient implementation on board.”

These Social Media competencies round off Marina Moje’s deep skills and years of experience in the full spectrum of Public Relations disciplines. Time and time again, clients have expressed their appreciation of how Marina personally and consistently accompanies targeted and target-group focused Communication assignments in an open, peer-to-peer way with them.

It comes as no surprise that Marina Moje can point to outstanding scores in terms of media resonance, press clippings, ratings, reader, viewer and listener numbers, but also the sheer length of her professional success. She’s justifiably proud of her “customer relationship records”: In her career to date she has worked with many of her clients for over 20 years, and is happy to supply references on request under full discretion.

Cooperating with reliable freelance specialists is an innovative competency pool concept that removes the need for a classic, static “1.0” agency with a lot of employees on the payroll and therefore high fixed costs. It creates a rapid-response, flexible organization and saves the client hard-earned money. What’s more, Marina Moje remains the client’s sole point of contact, combining and coordinating all required measures with her external partners’ skill-sets.

This approach makes the full range of competencies available to the client, with the minimum financial outlay required to realize the concept developed by Marina Moje Communication.

To define a position, provide orientation and fire up public enthusiasm, all Communication measures need to be perfectly aligned to produce that unique synergy.

So it makes perfect sense to apply the principle of integrated Corporate Communication to PR. Marina Moje Communication stands for just such an integrated approach – across a remarkable number of topic areas. Transmitting unified messages simultaneously across all channels makes particularly rational PR campaigns possible. And that makes PR efficient and effective!

Her experience in topic management and superb, cross-media network are just as comprehensive. Over the years she has developed many strong, personal contacts with journalists. For her clients’ projects these productive and constructive exchanges open up rich opportunities to command column space, airtime and a focused media presence.

In an age when the media and publishing sector is undergoing further-reaching change than ever before, reliable relationships with the press, radio and TV networks based on mutual respect provide essential, valuable constancy.

The seminar “Social Media for Companies” prepares client organizations to integrate Social Media in traditional Communication strategies and identifies the possibilities, boundaries opportunities and risks.

The seminar “How Has Classic PR Changed in the Social Media Age?” juxtaposes Social Media with the traditional range of tried and trusted PR tools and shows where and how Social Media can sensibly complement these.

The seminar “Concept Work and Strategic Planning” enables decision-makers to assess Communication concepts. It defines the criteria a good concept needs to fulfil, what a good briefing looks like, how to identify truly effective ideas – and an effective agency.

Topics for other courses, training and workshops are defined in discussion with the individual client. Here too, it’s key to promote employees’ critical faculties and decision-making competencies and to help them develop the skills to help themselves in the media jungle. Marina Moje Communication provides group events as well as one-on-one coaching.

Clear language and imagery are essential if Communication concepts are to stand out. Objective, friendly, with a fresh look and feel. When the target public perceives a message as cheerful and lively, you can be sure this has been previously researched in depth and thought out in great detail. In a nutshell, this is a recipe for success. At a time of exponential media growth, precise, clear messages with original content and individuality will stand head and shoulders above the rest.